Halo Diagnostics
How do you tell the story of how you solve a problem differenty?
Halo Diagnostics was solving old problems a new way. They had a powerful story to tell. A story capable of changing the way people approach healthcare. As a provider of cancer research tools, personalized medicine and world class technology they needed a way to connect with people on a more human level.
By giving us the reigns on the storytelling elements of Tom(one of their patients)we decided to tell the story of how their procedure allowed for a better quality of life. Something someone normally would not be able to achieve with traditional medicine or procedures.
Client
Halo Diagnostics
Year
2022
Toms story poses a fun example of how its important to use storytelling elements of the persons experience to communicate the value of a service. Selling the technology will never be as powerful as selling the story of the impact a service can do for someones life.
Note from Arturo(QL Co-owner)- When filming stories where we are essentially pitching a service its always a fun challenge to discover unique ways to “sell” the service. In this instance talking with Tom on a one to one basis showed me that sometimes you don’t have to pitch at all. This procedure was so unique to the industry that it was a no brainer. I learned how far we have come in the medical industry.